Cetaphil celebrates 70 years of healthy skin

2017 marks the 70th Anniversary of Cetaphil, the dermatologically formulated skincare range which is clinically proven to strengthen and protect even the most sensitive skin ensuring healthy skin.

Invented in 1947 by a pioneering pharmacist in Texas, the first product – “Cetaphil Cleansing Lotion” – known today as Cetaphil Gentle Skin Cleanser – still uses the same formula. Customers soon recognised its gentle cleansing power and from then on, the Cetaphil range of products started to grow. Now, 70 years later, Cetaphil is available in more than 70 countries worldwide and offers a wide range of everyday products from cleansers, moisturisers, sun protection to baby products. Specifically formulated to provide effective skincare for a variety of skin types and conditions (such as acne and eczema), Cetaphil is the number 1 dermatological skincare brand in Malaysia1.

The essence of Cetaphil is in the name: the ‘phil’ at the end means ‘love’, while the ‘Cet’ comes from the ingredient which is used as an emollient – Cetyl alcohol. ‘Cetaphil’, therefore, is the love of softening and soothing skin.

“With its gentle and clinically proven formulas, Cetaphil reinforces and protects the structure of the skin – even in people with the most sensitive and delicate skin” explained Dr Eszter Baltas, dermatologist who contributed to developing Cetaphil products and now Associate Professor at the Department of Dermatology and Allergology in Szeged, Hungary. “Thanks to its long heritage, based on in-depth understanding of dermatology, Cetaphil offers reliable, scientifically-tested solutions.”

“Cetaphil has been used by people with sensitive skin for more than three generations” said Neil Popplewell, Vice President Consumer Business, Nestlé Skin Health. “Over the last 70 years, we have worked closely with medical experts to better understand people’s skin needs. This has allowed us to provide different solutions adapted to these needs, and to make the Cetaphil range what it is today. Like regular exercise and a well-balanced diet, maintaining healthy skin is essential for your overall well-being, so Cetaphil completes your health routine. We will continue to develop the brand and make it more accessible to consumers worldwide. We look forward to the next 70 years of healthy skin with Cetaphil.”

Dr. Baltas sums it up: “When you choose Cetaphil, you’re choosing the best for your skin.”

1IMS data on Emollients & Protectives, MAT Q1 2017

Cetaphil 70th anniversary celebration at Singapore, Ion Orchard.